![]() ![]() Starring in covetable positions from Valentino's 2021 fall fashion campaign to the small but mighty Dune: Part One Chani role, Zendaya was big enough to draw viewers to Euphoria season 2 just to see the headlining star perform. ![]() However, it was until after Euphoria season 1 that Zendaya would metamorphize into the celebrity sensation she is today.įollowing her critical role in Euphoria season 1, Zendaya went on to become a pop culture icon in fashion and film. Prior to her Euphoria debut, Zendaya was a Disney child prodigy who would go on to make notable appearances in Spider-Man: Homecoming (2017) and The Greatest Showman (2017) while building a name for herself across Hollywood as a fashion icon. Zendaya's portrayal of Rue in Euphoria falls among the many relatable characters the series provides, but her megastar clout is an untouchable fantasy that audiences have eaten up since even before season 1. At the end of the day, Euphoria's tough subject matter helped to pull in droves of onlookers for season 2, proving the edgy teen drama is rooted in some engaging truths that audiences couldn't wait to confront. Yet, it all fed into the extremely raw and honest representation of navigating life for young people and adults today, which made the show a popular watch but also grounds for debate on where it lands in reality. Regardless of if Euphoria's exploration of these matters was cherished or detested, the line it walked sparked the necessary amount of controversy to generate hype after season 1.īecause of its serious subject matter, Euphoria's scenes were graphic and at times triggering or hard to watch. Centering the series around indelicate topics like unsolved trauma or drug addiction seemed revolutionary but for some it verged on controversial for its focus on high school students. If the aesthetic attraction of Euphoria didn't rein in eager viewers then the content of the dark drama surely did Euphoria was rife with controversy since the beginning. ![]() It was near impossible to ignore Euphoria because it fed into contemporary appetites, and audiences responded with significant approval online. Euphoria was indeed a perfect concoction for virality - its scenes are filmed as if shot with a retro filter pulling at the heartstrings of this generation's fascination with nostalgia, its cast members were relatable but also donned near-perfect fashion and beauty standards coveted by fans, and the soundtrack and artistic direction of the series called directly to the modern age's infatuation with aesthetics. TikTok, Instagram, and even the most unexpected corners of the web were obsessed with the TV series.įrom episode recaps to memeable moments, it would have been hard to miss references to the series during its peak unless doing so with intention. Twitter wasn't the end all be all of Euphoria's internet domination, however. By the culmination of Euphoria's second season, it became the most tweeted about show of the decade, pulling 34 million Twitter posts in the United States (per Variety). There are many reasons Euphoria season 2 got as big as it did, including its takeover of social media.
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